GlowMax has a glow powder mixed in, making it an attractant and luminescent for evening and midnight fishing.
Not only does it have natural feeding stimulants, it also lets in light at a certain wavelength appealing to squid.
The "taste and scent", and on top of this "light" from stimulate the squids smell, taste and sight senses to get them feeding.
Using a bright light on a squid jig that has been sprayed with GlowMax is the most effective way to get a strong glow, which is great for nighttime and deep water fishing.