The all-new Berkley PowerBait® HoneyBall rolls patent pending Honeycomb technology, PowerBait® scent and a tight action into the one soft swimbait. The HoneyBall’s wide head and super fast tapered body combine to create a unique profile and swim action, that fresh and saltwater species find hard to resist. Infused with Berkley’s legendary PowerBait scent, the scientific formula emits a taste and smell that mimics real prey and makes fish bite and hold on 18x longer than traditional unscented plastics.