With over 40 years of Australian rod building experience under the belt, the Ugly Stik Gold series is synonymous with strength and sensitivity. The new Gold series keeps the actions that have made Ugly Stik a house hold name while incorporating new technology that improves dependability and performance where it counts – on the water.

Newly engineered Ugly Stik Howald process featuring Triple Built construction around an internal fiberglass core. Parallel fibers infused with pigmented polyester resin creates a strong yet sensitive rod with better balance that is virtually indestructible.

The latest inter-core laminate is an innovative design process that surrounds the graphite shaft fibers in the outer walls with a rigid-wrap structure.

The new process provides greater stiffness and superior strength through the blank shaft. This creates a better taper from the backbone of the blank to the tip providing extra sensitivity and casting performance.

Ugly Stik Gold series are equipped with a full Fuji New Concept Guide. Specially designed with higher supports for tangle free fishing. The guides are finished with a Fuji exclusive black polished stainless steel frame with Aluminium Oxide insert within a deep pressed frame. Utilizing Fuji BLVOG, BSVOG and BNOG guides across all ranges covering lightweight/Heavy duty/Super Heavy-Duty fishing applications.

Fuji reel DPS graphite & Fuji TCS trigger reel seats are incorporated throughout the Ugly Stik Gold range.

Finished with comfortable tapered grips with Ugly Stik etched into the EVA and a slick new matt finish, Ugly Stik Gold never looked so good.